Added Value? is the Crafts Council's new Touring Exhibition launched during London Design Festival 2012 at Design Junction. This exhibition questions the value of contemporary craft within branding and luxury. Exhibition and graphics designed by BCMH. Held at the old Royal Mail Sorting Office on New Oxford Street, London.
The current desire for authenticity, quality and craftsmanship is redefining notions of luxury. The term craft has been adopted as a validation of quality and value by brands and more widely. This exhibition investigates differing perceptions of value, the wider public interest in the provenance and production narratives connected with the things we buy and use, and the notions of value.
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